MyWorld - Building a Long-Term Partnership

When MyWorld approached us eight years ago, their browser extension was already in use but far from meeting its full potential. Developed by another company, it struggled with outdated technology, poor performance, and an unappealing user experience. It was clear the extension needed a fresh start—one that aligned with MyWorld’s reputation for delivering reliable loyalty and benefits solutions. They turned to us to revitalize their product and build a foundation for long-term success.

Challenges

Outdated Technology Stack: The browser extension relied on an aging codebase and outdated design, hindering its usability and performance.

Poor Initial Development: The original extension lacked scalability and modern standards, requiring a complete overhaul to function reliably.

Limited Development Investment: As the extension was a side product, MyWorld allocated minimal resources for its continuous improvement.

Low Active User Base: Despite new features, the extension struggled to attract significant user engagement.

Solution

Our first major milestone with MyWorld was a complete overhaul of the extension. We rewrote the code from scratch, replacing the outdated tech stack with modern, industry-standard technologies. The refactoring wasn’t just a facelift—it laid the foundation for a faster, more reliable, and scalable product.

But fixing the code wasn’t enough. The extension’s design felt antiquated and didn’t resonate with the users MyWorld was trying to reach. That’s when we introduced a full redesign, creating a fresh layout and user-friendly interface that turned a neglected product into something engaging and functional.

Over the years, we have taken on ambitious new projects, including:

Checkout Monitoring Integration:

• Collaborated with SmartShopping to implement a checkout monitoring feature, showcasing MyWorld's willingness to explore new opportunities for value.

Ongoing Support and Updates:

• Delivered small but critical updates to enhance user experience and address operational issues.

• Provided consistent SLA-based support to ensure the extension’s compatibility with evolving browser standards.

Results

• Enhanced User Experience: The redesign brought the extension into alignment with modern usability standards, improving user satisfaction.
• Improved Performance: Refactoring resolved legacy performance issues, enabling smoother operation and reduced maintenance complexity.
• Sustained Client Trust: Despite limited ROI from the extension, MyWorld has retained our services for support and incremental updates, valuing our expertise and reliability.

Sustained Success

Eight years into this partnership, we continue to provide ongoing support under a Service Level Agreement, ensuring the extension remains compatible with evolving browser requirements and functions seamlessly for its users. Even with limited investment in the extension, MyWorld knows that their product is in capable hands.

Looking Ahead

Our story with MyWorld isn’t just about fixing a poorly developed product—it’s about building a partnership that lasts. We’ve modernized their extension, improved its usability, and ensured it evolves with the times. More importantly, we’ve become a trusted partner they can rely on, no matter how their priorities shift.

At Cupcake Development, we don’t just develop products; we develop relationships that stand the test of time.