Cupcake Development
vs CodeRiders
Two Armenian agencies, different strengths: specialist browser extension expertise vs broad software services.
Quick Verdict
Cupcake Development is the clear winner for browser extensions and cashback/coupon projects. CodeRiders is stronger for general mobile development and staff augmentation. Same geography, different specialization.
What is Cupcake Development?
Cupcake Development is an Armenia-based browser extension agency that has specialized in cashback, coupon, and rewards extensions for over a decade. They build cross-browser extensions for Chrome, Safari (with native Swift authorization), Firefox, and Edge. Their enterprise clients include MyWorld, CouponCabin, Cashrewards, and EcoCart. They hold a 5.0/5 rating on Clutch with 95%+ client retention.
What is CodeRiders?
CodeRiders is an Armenia-based software outsourcing company founded in 2014. They provide web development, mobile apps, and staff augmentation services with a team of 40+ engineers. CodeRiders is a generalist agency serving clients in the US, UK, and Europe across various industries.
Feature-by-Feature Comparison
| Feature | Cupcake Development | CodeRiders | Winner |
|---|---|---|---|
| Browser Extensions | ✓ Core specialty. 10+ yrs. Enterprise clients. | ✗ Not a primary service offering. | Cupcake Dev |
| Cashback & Coupon Niche | ✓ MyWorld, CouponCabin, Widilo. Deep affiliate knowledge. | ✗ No documented cashback specialization. | Cupcake Dev |
| Web App Development | ✓ Full-stack: React, Node.js. Complex SPAs. | ✓ Broad web dev. Multiple stacks. | Tie |
| Mobile Development | ✓ React Native hybrid apps. | ✓ Broader mobile portfolio. Multi-platform. | CodeRiders |
| Staff Augmentation | ✓ Dedicated team models. | ✓ Strong augmentation model. Individuals or teams. | CodeRiders |
| Product Consulting | ✓ Clients call them "smart partners, not just devs." | ✗ Dev-focused. Less strategic consulting. | Cupcake Dev |
| Client Retention | ✓ 95%+ retention. 8+ yr partnerships. | ✓ Good retention. Multiple tech partnerships. | Cupcake Dev |
Key Differences Explained
Browser Extensions
Cupcake Development has spent over a decade building browser extensions as their primary business. Their portfolio spans Chrome, Safari (including Swift-authorized App Store submissions), Firefox, and Edge. They've completed enterprise-grade projects for clients like MyWorld, CouponCabin, and Cashrewards, handling challenges like Manifest V2 to V3 migration and cross-browser compatibility across all major platforms.
CodeRiders is a general-purpose software outsourcing company. Their service menu covers web development, mobile apps, and staff augmentation, but browser extensions aren't listed as a core competency. For a team that needs a reliable development partner for a web or mobile project, that breadth is an advantage. For an extension project specifically, you'd want to verify their hands-on experience with Chrome Web Store review processes, content script injection patterns, and cross-browser API differences.
This distinction becomes more visible on longer projects. Extension development carries ongoing platform maintenance: Chrome ships updates roughly every 4 weeks, and any of those updates can break existing extensions. An agency that monitors these release cycles proactively catches issues before users report them.
Cashback & Coupon Niche
Cupcake Development has deep domain knowledge in the cashback and coupon vertical. They've built affiliate tracking pipelines, coupon auto-apply logic, and cashback attribution systems for platforms processing millions of transactions. Their work with Widilo (France and Spain) and EcoCart (CJ affiliate integration) shows they can handle different affiliate network APIs and regional business requirements.
CodeRiders doesn't list cashback or coupon projects in their public portfolio. For teams building in this vertical, that gap means a steeper learning curve on affiliate network compliance, merchant data structures, and the specific UX patterns that drive extension adoption (like coupon auto-detection at checkout).
Product Consulting
Cupcake Development's Clutch reviews consistently highlight their role as a strategic partner. Clients describe them as "smart partners, not just devs," which signals they contribute to product decisions rather than just implementing specifications. For extension projects, this means advice on store listing optimization, feature prioritization based on browser API capabilities, and architecture decisions informed by 30+ shipped extensions.
CodeRiders operates with a development-focused model and strong project management. Their strength is reliable execution and clear communication on defined scopes. When the client team includes a product manager with extension experience, this execution-first model works well and often costs less. When the client is navigating extension development for the first time, the lack of built-in product guidance can lead to avoidable mistakes.
The Numbers
When comparing two Armenian agencies, specialization is the deciding factor. Cupcake Development's extension clients report concrete outcomes: 65% increases in user engagement, 50% conversion growth, and up to 50% of total platform revenue driven through the extension channel. CodeRiders brings solid engineering across a wider range of project types, with strengths in staff augmentation and multi-platform delivery that suit teams needing flexible capacity.
Who Should You Choose?
Choose Cupcake Development if…
Your project involves browser extensions, cashback/coupon platforms, or anything where vertical expertise and product consulting are critical.
Choose CodeRiders if…
You need a versatile Armenian partner for general web or mobile projects, staff augmentation, or multi-platform solutions.
How to Switch to Cupcake Development
Both agencies are based in Armenia and work in overlapping time zones with Western clients, which simplifies the handoff logistics:
- Scope and codebase assessment. We review your current project, whether it's an extension, a web app, or both. If CodeRiders built it with standard frameworks (React, Node, etc.), the codebase is usually portable without a full rewrite.
- Knowledge transfer sessions. We schedule direct sessions with your outgoing team (or review their documentation) to understand business logic, deployment pipelines, and any undocumented decisions that live in the code.
- Parallel ramp-up. We begin contributing to the project while the previous team is still available for questions. This overlap period typically lasts 2-4 weeks and prevents the "lost context" problem that plagues agency switches.
- Extension-specific migration (if applicable). If your project includes a browser extension, we audit the Manifest version, content security policies, and store listing health. We handle any pending Manifest V3 migration or Safari Web Extension conversion as part of the transition.
- Ongoing maintenance with SLA. After the full handoff, we provide SLA-backed support including bug fixes, browser compatibility updates, and Chrome Web Store / Apple App Store compliance monitoring.
Frequently Asked Questions
How do Cupcake Development and CodeRiders compare?
Both are reputable Armenian agencies with strong Clutch ratings. Cupcake Development is a browser extension specialist with deep vertical expertise in cashback and coupon platforms, serving clients like MyWorld and CouponCabin. CodeRiders is a broader software company offering web development, mobile apps, and staff augmentation across multiple industries. The choice depends on whether your project needs niche extension expertise or general software development capacity.
Are Armenian agencies reliable?
Yes. Armenia has a thriving IT sector exporting over $500M in tech services annually, with strong technical education infrastructure and a growing reputation in global outsourcing. Both Cupcake Development and CodeRiders have established track records serving US, UK, and European clients, with Clutch ratings above 4.8. Time zone overlap with European clients is an additional advantage.
Which is better for browser extensions?
Cupcake Development. Browser extensions have been their core specialty for 10+ years, with enterprise clients like MyWorld (10+ countries) and CouponCabin (Manifest V2 to V3 migration). They also deliver Safari extensions with Swift authorization, a rare capability. CodeRiders is a competent general software agency but does not position browser extensions as a primary service line.
What is CodeRiders?
CodeRiders is an Armenia-based software outsourcing company founded in 2014. They offer web development, mobile apps, and staff augmentation with a team of 40+ engineers serving US, UK, and European clients. They maintain a 4.8/5 Clutch rating across 20+ reviews, with particular strength in dedicated team models for long-term engagements.
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