Treea
«What made [Cupcake] unique was their blend of technical excellence, creative problem-solving, and the ease of working with a team that felt like an extension
Date
Ben Avis
Founder and CEO
What made [Cupcake] unique was their blend of technical excellence, creative problem-solving, and the ease of working with a team that felt like an extension of our own. Their ability to combine these strengths with a flexible and responsive approach has turned them into an invaluable partner for us. It’s this combination that left us as big fans of their work
Thanks, Ben! Big fans of Treea too — excited to see where you take it.
Treea pays you money back when you buy from decarbonizing brands.
Mission
Treea.co.uk, a budding entrant in the cashback industry, approached us with an ambitious vision: to develop a browser extension that would serve as the backbone of their cashback business. Despite having a limited budget and minimal experience in both the cashback industry and software development, Treea's passion for their project was palpable. They were eager to start with a Minimum Viable Product (MVP) and sought our expertise to bring their idea to life.
Challenges
- Treea's primary challenges included:
- Lack of Experience: Treea was new to both the cashback business and software development.
- Limited Budget: Operating with a constrained budget meant every decision had to be cost-effective.
- Complexity of Browser Extensions: Navigating the intricacies of browser extension development and the Chrome Web Store was daunting.
- Scope Management: Frequent requests for changes, some of which were beyond the initial project scope, needed careful handling and client education.
Our Approach
Leveraging Niche Experience
Our extensive experience in the cashback and software development niches became the cornerstone of our collaboration. We started by providing detailed explanations of how the cashback business and browser extensions worked, ensuring Treea.co.uk had a solid understanding of the project's fundamentals.
Front-End Development and UX Enhancement
Tasked with implementing the front end of the browser extension, we went a step further by reviewing and suggesting design improvements. Our recommendations were based on industry best practices, aimed at enhancing the user experience (UX) and ensuring a seamless interface for Treea's users.
Navigating the Chrome Web Store
One of the significant hurdles was the Chrome Web Store—a completely unfamiliar territory for Treea. We guided them through each step, from registering a developer account with Google to creating a listing and eventually publishing the extension. Our hands-on support ensured a smooth and efficient process, mitigating potential roadblocks.
Results
The collaboration culminated in the successful launch of Treea.co.uk's browser extension. Key outcomes included:
- A Functional MVP: Delivered on time and within budget, providing Treea with a solid foundation.
- Enhanced User Experience: Design improvements based on best practices resulted in a user-friendly interface.
- Smooth Chrome Store Launch: Comprehensive guidance ensured a smooth publishing process.
- Client Empowerment: Through continuous education and support, Treea gained a deeper understanding of the development process and the cashback business.
Overall Treea.co.uk 's journey from a passionate rookie to a market contender exemplifies the transformative power of collaboration and expertise. By leveraging our niche experience and providing comprehensive support, we made Treea's vision a reality, equipping them with the tools and knowledge to conquer the market.
Treea is now poised to significantly impact the cashback industry because it pays you money back when you buy from decarbonizing brands. The greater their Sustainability Score, the greater your cash reward when you spend with them. Therefore, we are proud to have been a part of their journey.
🎥 More details on the project and importance of business relationships in podcast with Val and Ben Avis , from a cozy studio in London:
